Do you have a personal Facebook or Twitter account? A few years ago, social media was still making headway into the digital world. Fast forward to today and most people are on social media for it provides an efficient way to access current information they are interested in, to keep in touch with friends and relatives and to share information with peers.
Social media is also a very powerful tool for businesses because it can target users specifically by their interests. It has also become very popular in Asia in that Asian users account for more than half of the total social media users online worldwide. On Facebook alone, there are over 100 million new users in the region registering accounts every month.
Using social media to promote your business is one of the fastest and most effective way of reaching customers. With it, interests and demographic targeting can be used to promote posts and display advertisements featuring content your potential customers are interested in.
Also with it, your customers can stay updated on products and services in real time, allowing them to interact with your brand so you know what they have to say about your business. They can also recommend and review what you have to offer to influence their peers’ purchasing decision.
So, what can we do for you?
The first thing is we establish your online presence across multiple channels. Each channel has a specific feel, look and purpose so we plan and structure the content to drive the highest amount of quality traffic to your social media accounts. Once your content is discovered on social media, users will visit your website, interact with your content (liking, favoring, re-tweeting or sharing) and help promote your brand from the ground up - which will lead us to Analytics.