Search Engine Optimization

Search Engine Optimization

Google, Yahoo, Baidu, and a number of other search engines worldwide are the first places your customers log on to when they want to find information online. The web is huge and full of websites, so these search engines deliver content based on specified criteria (from quality backlinks to meta tags in the internal coding) to give its users the best search experience. When they give out quality information in the shortest possible time, these users would come back and frequent their respective sites.

At Crossing Borders, we do Search Engine Optimization (SEO) in response to the BILLIONS of websites online - each one containing information and media related to a specific topic. It deals with search engines’ organized collections of websites according to subject, topic, category and genre.

SEO is dynamically evolving due to the constant streams of new software and development of search technology on the market. It requires consistent monitoring, updating and researching, to make your website easier for a search engine to categorize per keyword.

In order to rank in Search Engine Results Pages (SERPs) for potential customers to find your website first, your site has to be optimized to the criteria set by search engine companies. As part of our services, we construct your website according to the latest standards. After which, we use white hat SEO techniques to build authority, promote user generated link sharing and backlinking.

With all these, we now proceed with Social Media Marketing.

Keyword management

We research keywords and terms that can connect users to your brand. Knowing the appropriate keywords to get the right type of traffic to your site is key to your company being recognized in organic search rankings.

Content updates

One criteria of search engines in ranking pages is content relevance. Search engines give higher rankings to sites with the most relevant and up-to-date content, so you’ll need to keep your blog and social media accounts regularly updated. Since your target audience is in a foreign country with a language you don’t understand, our local team will manage your online presence on your behalf.

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(+81) 050-5849-6986


21st floor, 6788 Ayala Avenue, Makati City, Metro Manila, Philippines


1103 Insular Life Cebu Business Center, Mindanao Avenue, cor. Biliran Road, Cebu Business Park, Cebu City