Google, Yahoo, Baidu, and a number of other search engines worldwide are the first places your customers log on to when they want to find information online. The web is huge and full of websites, so these search engines deliver content based on specified criteria (from quality backlinks to meta tags in the internal coding) to give its users the best search experience. When they give out quality information in the shortest possible time, these users would come back and frequent their respective sites.
At Crossing Borders, we do Search Engine Optimization (SEO) in response to the BILLIONS of websites online - each one containing information and media related to a specific topic. It deals with search engines’ organized collections of websites according to subject, topic, category and genre.
SEO is dynamically evolving due to the constant streams of new software and development of search technology on the market. It requires consistent monitoring, updating and researching, to make your website easier for a search engine to categorize per keyword.
In order to rank in Search Engine Results Pages (SERPs) for potential customers to find your website first, your site has to be optimized to the criteria set by search engine companies. As part of our services, we construct your website according to the latest standards. After which, we use white hat SEO techniques to build authority, promote user generated link sharing and backlinking.
With all these, we now proceed with Social Media Marketing.