So now that your content has been translated, you just need to plug it into your existing website and all’s good to go, right?
WRONG! This is one of the biggest misconceptions companies have when trying to expand into Asia as each consumer market has varying tastes when it comes to web presentation. Since the language, culture, and buyer perception are very different from your own, it is essential that your brand is represented online in a manner that appeals to your target market.
In terms of online marketing, social media is indeed a powerful tool to reach the right people who will be interested in your brand. But even if you choose to use sites with easy-to-navigate timeline features such as Facebook or Twitter, your content has to catch the user’s attention enough to get them to click the link at first glance, and to drive traffic to your website.
At Crossing Borders, we offer results-driven graphic design services for your online presence. Our team of veteran designers are experienced in creating designs tailored to client-specific goals for meeting KPIs - staying up-to-date on current design trends and user response data in emerging Asian markets.
After we build a great looking website with multilingual content, social media channels, graphics, and banners ads, we now go to Mobile Marketing.