Expansion Strategy Planning

Is your company interested in expanding to Asia?

Exponential growth potential is happening in Asia as it is one of the world’s fastest growing regional markets. The projected GDP growth rates for South East Asian countries such as Vietnam, Indonesia, and the Philippines is expected to average over 5% per annum from 2014-2018! With the new found purchasing power this entails, Asian consumer markets are very eager to get their hands on foreign goods, products and services.

The rapidly growing retail consumer age in Asia averages between 18-26, so young tech-savvy Asians with resources are out there looking for what you have to offer. How so? If you’ve never lived in Asia before or if you are not familiar with the difference in buyer perception, one very important thing you have to understand is products and goods that may seem like run-of-the-mill can easily become hot ticket items in these new markets!

Case in point: I bet you’ve eaten at McDonalds before, right? For most people from Western countries, McDonalds is on every corner and is never regarded as a “gourmet” restaurant - but did you know that in April of 1992, when McDonalds opened its first branch in Beijing, it served over 40,000 customers on its first day of business! Elderly Chinese people were even taking pictures in front of the Golden Arches and celebrating special occasions there just because it was an American restaurant in China. Who would have thought?

Most think of fast food restaurants as a place to just grab a quick bite when they don’t feel like cooking, but to the Chinese at the time it was like eating at a world-class gourmet restaurant! If a fast food chain has that type of market potential in Asia, then a business like yours has unlimited growth potential as well!

Below are what we can do to help your company plan its initial expansion strategy into the emerging Asian markets.

Digital Strategy Planning

Rather than spending loads of money on TV commercials, print ads and endorsements, we use digital media as our primary means of communicating information about your brand to potential clients who are looking for products and services like yours. The internet is everywhere and is now the fastest and most cost-efficient means of reaching a large number of customers.

Campaign planning and implementation

Bringing a virtually unknown brand into a new market takes time, calculated effort, research, planning and cooperation. We work closely with a network of global marketing professionals to plan your company’s digital debut with multichannel campaign strategies targeted to your customers’ interests.

Raise awareness and response testing

Test marketing phase where we get your brand recognized and find out what type of content users respond to.

Lead Generation

After we know what users respond to and how they react to your brand, we focus on driving high volumes of traffic to your website, monitoring visitor behavior and targeting them for conversions.

Lead Nurturing

Once customers have frequented your website and know about your brand, we provide a means of keeping them updated on what you have to offer.


We create a strategic sales plan based on what we know about user behavior to drive the highest amount of conversions.

Community Management

Online buying trends show that a majority of Asian consumers are heavily influenced by product reviews from existing customers. Now that you have a customer base in a new market, we provide a means for customers to write reviews about your brand, voice their opinions and interact with your brand online.

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(+81) 050-5849-6986


21st floor, 6788 Ayala Avenue, Makati City, Metro Manila, Philippines


1103 Insular Life Cebu Business Center, Mindanao Avenue, cor. Biliran Road, Cebu Business Park, Cebu City